Strengths Value Added Services And Brand Loyalty

Strengths - Value-Added Services and Brand Loyalty With 91 percent renewal rate in 2015, Costco’s value-added services to its members still remain one of its biggest advantages in the retail market. It is because not only Costco offers its members with wide range of high-quality products at low prices, but also it provides one of the best services in the market. In order to keep high value on membership, Costco generally accepts returns of merchandise. On certain electronic items, it has a 90-day return policy and provide technical support services and an extended warranty. In addition, Costco provides consumer services, insurance services and business services to its members. Its members are also qualified for additional discounts from its business partners, such as Avis Rental Car. In 2015, there are 81 million card carrying Costco members in the U.S., translating to 33% of all adult Americans. The number of cardholders and high membership renewal rate strongly demonstrates how successful Costco maintains its customer loya lty, which is the foundation of its business. Strength - Outstanding Operation Performance Costco has been profitable over the past several years. For the fiscal year ended in September 2015, Costco generated $113,666 million of revenue, which reflected an increase of 3% over $ 110,212 in 2014. Changes in foreign currencies and gasoline prices had a negative impact on net sales. After excluding this impact, Costco had an increase of 7% in net sales.Show MoreRelatedMeasuring Brand Performance : Adidias1095 Words   |  5 PagesMeasuring brand performance â€Å"What is not measured is not managed† Brand evaluation is vital to the success of the brand. It enables brand owners to see where the brand’s strengths and weaknesses lie and what forces are driving these, which in turn points to the nature and level of investment needed to fulfil the brand’s potential. Measuring brand performance is an integral part of brand management. â€Å"The financial value of a brand is not interesting on its own; it’s what we can do to growRead MoreThe Use Of Time Tried Industry Concepts And Principles1378 Words   |  6 PagesThe Importance of Brand Consistency in Social Media. Masters of marketing know that any successful branding plan requires the use of time tried industry concepts and principles. Identifying a foolproof blueprint that illuminates what is unique about your brand identity and company values is essential. This is especially true when considering a social media branding plan. Social media branding is a huge and crowded universe. Mastering it is on every marketer’s to do list. It has an extremelyRead MoreDefinition And Understand The Brand Value Of Maurya And Mishra Essay919 Words   |  4 Pagesan attempt to unify a common brand definition, many theoretical frameworks have been provided in order to conceptualize the definition and understand the brand value (Maurya and Mishra, 2012; De Chernatony et al., 1998; Ambler and Style, 1996). These structures help both scholars and practitioner to comprehend the different angles the brand has been seen from deeply (Brodie and De Chernatony, 2009). As a result, different philosophies are presented to provide brand new concepts (Brodie and De ChernatonyRead MoreStarbucks : A Brand Leader1114 Words   |  5 PagesMobile payments Smartphone Application is having on the service offering of Starbucks Coffee Company in the US market. The mobile payment App has added value to Starbucks’ service. Starb ucks has changed the way its loyalty rewards program will work and these changes include the way stars will be distributed to consumers as well as the total among of money which are needed to be spend. Some of the strengths and weakness of Starbucks: Strengths of Starbucks include an establishment of 40 years in theRead MoreBuilding And Maintaining Brand Equity1664 Words   |  7 Pages Building And Maintaining Brand Equity The feature of luxury is base on the fact that it is a brand, which is a basic discrepancy of luxury and craftsmanship. According to Keller (2003, p.60), â€Å"brand equity is the differential effect that brand knowledge has on consumer response to the marketing of the brand†. It is related to the added value of goods provided by the make as well (Farquhar, 1989). Therefore, companies having strong brands could sustain their differentiation (Aaker, 1996) and reachRead MoreThe Organization s Vision, Mission, Values825 Words   |  4 Pagesthe Organisation’s Vision, mission, values. Strength and weakness of the competitors and the strategies which has to be used by our organisation to excel in the business. Also the existing policies and procedures, Risk assessment and the resistance are analysed. Samsung is a South Korean multinational corporation company headquartered in Samsung Town, Seoul. It includes many subsidiaries and affiliated businesses, most of them combined under the Samsung brand. Samsung was established by Lee Byung-chulRead MoreSwot Analysis Of Asustek : A Swot1608 Words   |  7 Pages ASUSTeK: A SWOT Analysis Frank Rogers Columbia Southern University â€Æ' STRENGTHS †¢ Well-known brand name in PC world positioning for strong market position †¢ Multi-platform development, expanding markets from desktop PCs to mobile technologies †¢ Customer relationships and emphasis on loyalty programs †¢ International business with global presence †¢ Strong presence in laptop and tablet markets WEAKNESSES †¢ FTC order on security protocols on networking products †¢ Weak pc interest affecting salesRead MoreEvaluate the Importance of Branding, and Brand Loyalty, to Successful Marketing.1749 Words   |  7 Pagestopics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question. In the following of this essay, the importance of branding and brand loyalty would be discussed in theory firstly, and further analysis would be made on them separately, supporting by examples of Virgin Atlantic airway. Finally, a conclusion will be given out. In general, there are numerous definitions of marketingRead MoreCustomer-Based Brand Equity Model (Cbbe)1111 Words   |  5 PagesCustomer-Based Brand Equity Model (CBBE) CBBE act as a bridge to add value on a product endowed to a product as a result of past investments in the marketing of a brand. It is also provide provides direction and focus to future marketing activities. CBBE model designed to assist management in brand building efforts. According to the model, building a strong brand involves four steps: establish brand identity, create brand meaning, positive, eliciting accessible brand responses, and building brand relationshipRead MoreHospitality Strategic Review: Marriott International Inc1531 Words   |  6 Pagescontract services companies. The company has its roots in the restaurant industry, beginning with a chain of Hot Shoppes begun by J. Willard (Bill) and Alice S. Marriott in 1927. In 1957, another business segment made its debut when Marriotts first hotel, the Twin Bridges Marriott Motor Hotel, opened in Arlington, Virginia (History of Marriott International, 2012, Funding Universe). After its restructuring during the 1980s, Marri otts three core businesses became lodging; food and services management;